BLUE BLUE JAPAN was launched in 1996 by SEILIN and Co. the Company behind the Hollywood Ranch Market and Okura stores, amongst others. Born out of their love for real indigo and traditional Japanese textile craftsmanship, Blue Blue Japan produce amazing collections within a distinctly Japanese aesthetic. Techniques such as Boro Patchwork and Fabrics such as Sashiko are brought together with artisan washing and dying processes to create a truly individual product that will stay with you and age beautifully with each wear and wash.